If you’ve been thinking about starting a business on Etsy but aren’t sure what to sell, you’re not alone! Etsy is a massive marketplace with countless options, so it can be tricky to know where to start. But don’t worry, I’ve got you covered! Here are 40 Etsy shop ideas that could spark some inspiration for your own online business.
What Exactly is Etsy?
Etsy is a global platform where people buy and sell unique, handmade, and vintage products. It’s especially popular among crafters, artists, and vintage enthusiasts. In 2020 alone, Etsy made over $10 billion in sales, with millions of active buyers. So, if you’ve got something special to sell, Etsy might just be the perfect place for you.
How to Choose the Right Product to Sell on Etsy
When it comes to deciding what to sell, there are a few things you’ll want to consider:
- Is there a demand for it?
You want to make sure there’s a market for your product. A great way to check this is by browsing Etsy to see if other shops are selling similar items. If you find that people are buying them, you’re likely onto something! - What does the competition look like?
Having competition isn’t a bad thing—it means there’s demand! But you’ll want to look at what other sellers are offering and think about how you can stand out from the crowd. Offering something unique or adding a special touch could help you rise above the competition. - Can you get enough raw materials?
If you’re making things by hand, like jewelry or clothing, you need to ensure you have access to quality materials at a reasonable price. Think about how you’ll source these before diving in. - Use Tools Like eRank
To make your Etsy shop a success, consider using tools like eRank to track your listings, find trending keywords, and learn more about your competitors. This can help optimize your shop and keep you ahead of the game.
40 Etsy Shop Ideas to Get You Started
Here are 40 Etsy shop ideas to inspire you. Whether you’re crafty, creative, or love vintage finds, there’s something here for everyone!
- Craft Supplies
People always need materials for their DIY projects. Think beads, charms, and fabric for crafters and artists. - Personalized Jewelry
Customized pieces like name necklaces and rings are always in demand. Personalized jewelry is a great way to create something meaningful for your customers. - Jewelry Supplies
If you’re not into making jewelry yourself, you can sell the supplies that others need to create their own. - Customized Clothing
Personalized T-shirts, hoodies, and baby clothes are popular items. Think about special occasions like birthdays or holidays. - Stickers
Stickers are inexpensive to create and easy to customize. You can sell them digitally or physically! - Baby Care Essentials
Moms love buying things for their little ones. Consider selling reusable diapers, wipes, or even cute baby clothing. - Crochet Patterns
If you love crocheting, selling patterns is a great way to share your skills with others. - Handmade Bags
Artisan bags, like straw beach bags or custom leather purses, are great Etsy products. - Scarves and Blankets
Knitted or crocheted scarves and blankets make cozy and stylish gifts. - Baby Bows and Headbands
These little accessories are easy to make and great for adding a touch of style to baby outfits. - Bath Bombs
With self-care becoming more popular, bath bombs and other bath products are perfect for Etsy. - Personalized Wood Signs
Wooden signs with names, quotes, or special messages are always a hit, especially for home decor. - Handmade Soaps
Unique soaps are a great way to tap into the skincare market, especially if you make them with natural ingredients. - Organic and Vegan Cosmetics
As more people turn to organic skincare, selling products like vegan lip balms or natural face masks could be profitable. - Candles
Handmade candles with unique scents are a great gift idea and can be a strong seller on Etsy. - Holiday Ornaments
Custom holiday decorations and ornaments are especially popular around Christmas. - Handmade Greeting Cards
Personal, handmade greeting cards are thoughtful gifts and are perfect for every occasion. - Pet Clothing and Accessories
Pet owners love spoiling their furry friends with cute clothing and accessories. - Wall Art
From digital prints to framed art, unique wall decor can brighten up any room. - Printable Planners and Inserts
Printables are an easy, low-cost way to offer useful products like planners, calendars, and budget trackers. - Wedding Favors
Weddings are a huge niche on Etsy. Custom wedding favors like personalized candles, keychains, and decorations are always in demand. - Personalized Leather Products
Leather items like wallets, belts, and bags can be personalized with names or initials for a special touch. - Customized Face Masks
Personalized masks are still trending. You can offer customized designs for businesses or special occasions. - Printable Invitations
Wedding, party, and event invitations that customers can print at home are a top Etsy product. - Personalized Phone Cases
Phone cases are a great way to express personality. You can customize them with initials, photos, or designs. - Kids’ Clothing
Selling cute and customizable kids’ clothing is a huge market, especially if you can offer something unique. - Fabrics
Crafters need fabric for their projects. If you can offer unique or themed fabrics, you’ve got a market. - Live Plants
If you have a green thumb, you can sell live plants, like succulents, that people can add to their homes. - Party Decorations
From balloons to table settings, party decorations are always in demand, especially for themed parties. - Vintage Collectibles
If you love thrifting, you could sell vintage items like old toys, collectibles, or furniture. - Motivational Printables
Create and sell inspirational quotes that people can hang in their homes or offices. - Mugs
Funny or motivational mugs are classic Etsy items. Customize them with witty quotes or cute designs. - Washi Tapes
These colorful, patterned tapes are perfect for decorating planners, notebooks, or gifts. - Silk Pillowcases
Silk pillowcases are luxurious and in demand due to their benefits for skin and hair. - Wooden Gift Items
Personalized wooden items, like engraved photo frames or coasters, are great gifts for special occasions. - Table Runners
Handmade table runners can add a touch of elegance to any home or special event. - Photo Overlays
Photographers often need overlays for their photos, so selling them could be a great niche. - Dried Flowers
Dried flowers can be used for crafts or home decor, and they’re always popular for weddings and special events. - Wooden Toys for Kids
Eco-friendly, non-toxic wooden toys are a big hit with parents looking for safer alternatives to plastic toys. - Self-Care Packages
Create personalized self-care packages for new moms, bridesmaids, or anyone who needs a little pampering.
Final Thoughts
There are endless possibilities when it comes to selling on Etsy, and these 40 ideas are just the tip of the iceberg! Whether you’re into making jewelry, creating printables, or curating vintage finds, Etsy provides a platform where you can turn your creativity into a profitable business. Start exploring these ideas, find what excites you, and begin your Etsy journey today!
